Exploring The Unseen Value of Coupon Sites in Ecommerce: The Impact on AOVs and Contribution Margins
The impact of coupon sites in the world of ecommerce is sometimes misunderstood. Some argue that coupons gnaw away at profit margins and can risk devaluing a brand. For others, they offer a pathway to reach a new audience and generate additional sales, and play an important role in their marketing. Probably the most common […]
